The legal battle between Samsung and Apple rages on and one of the fantastic side effects is that we get a glimpse into the way the companies think about technology. An internal study from Apple was released during the trail this week that might be little hard for Apple fanboy’s to digest, but strong, at least the data is coming directly from Cupertino.
Of course it’s not uncommon for companies to research their competitors, I mean how else are they meant to improve if they don’t know who they are up against. So if you’re keen for a bit of insight into the inner working behind the5, this chart might be of some interest.
So what does this chart tell us? Well to start the iPhone can stand tall since only 48% of respondents picked Android especially considering that not all mobile carriers offer the handset. It seems many have moved in that direction either because of the convenience of staying with their current wireless provider. What you should keep in mind is that the appearance or the inner workings of the iPhone actually play a roll in this decision.
The story changes for Android because it relies on Google’s services as well as Google Ecosystem with Play, their app store. For 30 percent, the display was the deciding factor. So it looks like Apple may win back some fans when the release the iPhone 5 with a bigger screen.
One in four people opted for Android simply because they wanted the best technology in the industry, this is perhaps why Samsung’s flagship phone is selling like hot cakes.
We have to wonder how many of the above points inspired new features in the iPhone 5, lucky we won’t have long to wait to find out.
Source: Business Insider