Why Apple Thinks that People Buy Android Phones

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17 Aug, 2012 11:23 am

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The legal battle between Samsung and Apple rages on and one of the fantastic side effects is that we get a glimpse into the way the companies think about technology.  An internal study from Apple was released during the trail this week that might be little hard for Apple fanboy’s to digest, but strong, at least the data is coming directly from Cupertino.

Of course it’s not uncommon for companies to research their competitors, I mean how else are they meant to improve if they don’t know who they are up against. So if you’re keen for a bit of insight into the inner working behind the iPhone 5, this chart might be of some interest.

So what does this chart tell us? Well to start the iPhone can stand tall since only 48% of respondents picked Android especially considering that not all mobile carriers offer the handset.  It seems many have moved in that direction either because of the convenience of staying with their current wireless provider. What you should keep in mind is that the appearance or the inner workings of the iPhone actually play a roll in this decision.

The story changes for Android because it relies on Google’s services as well as Google Ecosystem with Play, their app store. For 30 percent, the display was the deciding factor. So it looks like Apple may win back some fans when the release the iPhone 5 with a bigger screen.

One in four people opted for Android simply because they wanted the best technology in the industry, this is perhaps why Samsung’s flagship phone is selling like hot cakes.

We have to wonder how many of the above points inspired new features in the iPhone 5, lucky we won’t have long to wait to find out.

Source: Business Insider


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  • http://www.winningstack.com/ Adarsh Menon

    I think the mobile provider is less of an issue now (since iPhone is available from most providers), but the battle versus Google services should be interesting as Google maps and YouTube apps are removed from iOS6. The battle lines have been drawn – fight!

  • Daniel Eriksson

    So the total percentage of this test is not 100%, it is 243%? Well done apple.

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  • apple com

    I love apple

  • http://twitter.com/gemini67 gemini67

    There should only be 1, Apple are pricks = 100%

  • aszure

    I work with both each day in my profession. If I had to spend my own money, I would buy nothing but android powered products. I can control what I spend my money on.

  • A_Jenkins

    If we add those who ‘wanted the latest and greatest smartphone’ with those who answered ‘wanted the greatest technology’, that represents 51%.
    THAT is the reason number one people bought Android smartphones.
    Because we are talking about smartphones for these two (splitted intentionally?) categories.
    If we also add the question about the size of the screens (-new – high end smartphones have larger screens), that’s 81%.
    So, clearly, they didn’t buy the iPhone because they thought it was outdated.

    If the question was not about phones in general but smartphones, I bet this percentage would be even higher.

    No wonder why they had to increase the size of their screen and rush the launch of the iPhone 5.

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  • voleheart

    so you are a self proclaimed fanboy?

  • http://www.freshhostgatorcoupons.com/ HostGator Coupons

    The only reason i carry an android phone is that its cheaper and latest in technology. Everyone can’t afford a 500$ phone

  • Gavsta

    From my own research people chose android phones because there’s more free apps available and the handsets are all cheaper than the iPhone. Android prices start from $35.00 and iPhones start from $400.00 Its not rocket science to see why apple failed again. To be honest there is less technology in these products and as always apple likes to be over priced, i don’t see why when all apple products are made at a foxconn factory. I think everyone these days knows what that means.

  • Samm

    no. lets say they surveyed 100 people, and 48 people said they wanted to stay with their current provider, while 25 of a different 100 people (or the same group of 100) said they wanted the best technology.