Acer Committed to Netbook Space, Says VP

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29 Nov, 2011 11:30 am


Samsung has recently announced that they will be leaving the Netbook Space despite leaks of Cedar Trail Netbooks. This would leave Acer & ASUS who are currently the top two players in the Netbook with one less competitor. Acer vice president Scott Lin pointed out that Acer will not give up the netbook market, which makes perfect sense to us since the Acer Aspire One 722 is currently one of the top selling netbooks on the market.

Lin pointed out that several emerging markets such as China, India and Indonesia still have strong demand for netbooks and the company will continue to target these markets as their focus for netbooks.

Although netbooks only contribute limited profits, since emerging markets that wish to strengthen their IT education will normally place large amount of orders, the strong volume could still help boosting the overall sales of the product line, Lin noted.

Lin is in a very interesting position with in Acer as he is now poised to take over the management position of Acer China. Acer is the 2nd largest PC brand in China and plans to expand its netbook business in the region.

Acer is currently the largest netbook player worldwide with sales surpassed 1.7 million units in the third quarter, accounting for 22% of the market, while Asustek had sales of more than 1.2 million units, accounting for 16% and Samsung with 840,000 units and more than 10%.

Via Digitimes

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