Siri is one of the highlights of the brand new, according to the Arora Report Siri maybe in cutting Google out of the search business. Pre Siri users would conduct a Google Search to find the highest rated Indian restaurant nearby, the question becomes why would anyone use Google if in one click Siri can do the job?
The Arora Report had some increadibly interesting results:
- 100% of Siri users reported that they saw no need to do a Google search if Siri could answer their questions.
- Additionally, 68% of Siri users had not done a single Google search since they started using Siri.
- 32% of the users reported reduction in Google searches by 80% since they started using Siri.
This was a small study and the sample was not picked scientifically, but the study is conclusive in that Siri users are reducing their reliance on Google searches. As Siri becomes more widely available, it will hurt Google.