IDF Beijing 2011 had an exciting keynote this morning that had no surprises from the press release that we got last night. Doug Davis and Renee James discussed the new ‘Oak Trail’ Platform for Tablets and Availability of Intel AppUp Center here in China.
Doug’s Keynote focused on companion computing with a focus on netbooks, tablets and what he called an emerging category of sliders, detachables and convertibles. The message this show around Atom is focused on how its going to be progressing faster then Moore’s Law increasing battery life and performance moving to 32 nm in 12 months and 22 nm in 24 months. Davis also unveiled the highly anticipated Intel Atom Z670 processor and Intel SM35 Express Chipset platform, formerly codenamed “Oak Trail,” with a range of innovative tablets and form factors.
Davis also disclosed “Cedar Trail,” Intel’s next-generation netbook and entry-level desktop platform. Peter has actually done a post specifically on this so I won’t spend anytime on it (read Cedar Trail post).
Renée James focused on how Intel is going to create the ultimate user experience. She focused on Intel’s transition from a semiconductor company to a personal computing company, and emphasized the importance of delivering compelling user experiences across a range of personal computing devices.
Renee also announced a strategic relationship with Tencent, China’s largest Internet company, to create a joint innovation center dedicated to delivering best-in-class mobile Internet experiences. Engineers from both companies will work together to further the mobile computing platforms and other technologies. There is a press conference this afternoon which I will be attending to get the scoop on what exactly they plan on doing with this partnership.
James also announced new collaborations for the Intel AppUpSM center and the Intel AppUp Developer Program in China to help assist in the creation of innovative applications for Intel Atom processor-based devices. Chinese partners supporting this effort include Neusoft, Haier and Hasee and Shenzhen Software Park. Again, there is a press conference this afternoon where we hope to get more details.
MeeGo was a theme that was pervasive in Renee’s keynote and we are excited to try to track down the Haier MeeGo tablet that was shown on stage. So we’ll wrap up with the news that Intel disclosed “Crystal Forest,” a next-gen communications infrastructure platform to address application, control and data plane processing on Intel architecture and then head off to the show floor to grab some time with the tablets before the AppUp Press conference.