What does engagement mean on Facebook?
Facebook engagement is any activity someone takes on your page or in one of your posts. The most common illustrations are reactions (which includes likes, comments, and shares), but these can also be illustrated as saves, viewing a video, or clicking on a link.
Facebook engagement is of great importance as it can help your Page grow organically. Engagement helps improve your News Feed placement according to the Facebook algorithm.
In addition to that, likes and shares boost your posts to your audience’s friend lists. And these are the engagement measures that show that your followers are interested and engaged. Every marketer should aim for an engaged audience that wants to communicate with your brand.
Educate, amuse, inform, or influence
Your Facebook followers want to avoid seeing the idea of a sale; they will likely need to find it more interesting to engage with it.
They want to see the kind of content that will make them smile, think, or improve their lives somehow.
Know more about your audience
But here’s the thing: what you find entertaining or inspiring is only sometimes similar.
When you want engagement from your audience, the wants and needs of your audience hold the greater importance.
And it’s easier to understand those wants and needs if you really understand who your audience is.
Keep your content very precise
A huge number of people use Facebook on their mobile devices, as the report shows the percentage of worldwide users present is a whopping 98.3 percent.
Quality over quantity
With trends coming and going in the blink of an eye, there’s no time for sub-par graphics, videos, or text. If you need more indigenous content to post, content categorization is a great way to share quality, informative content that excites your audience.
Quality doesn’t have to be complex or expensive. In fact, Facebook suggests keeping things simple with a consistent color scheme and recognizable images.
The audience prefers when the contents are relatable and environmentally friendly
Whether it’s sharing some behind-the-scenes content, showing some honest and real sentiments, stating your points, or sharing a funny meme that acknowledges a relatable experience, audiences are hungry for authenticity.
Don’t hold yourself back and share a little personal or raw with your content — in some cases, overly polished can feel cold.
Facebook posts that involve a photo are proven to have higher-than-average engagement rates. Plain and simple shots work wonders, too. Facebook recommends a product close-up or a customer photo for better promotion.
Make a video or broadcast live
Live videos see the highest engagement of all, so occasionally incorporate a real-team broadcast into your social strategy.
For a better cinematographical visual, vertical video is proven to give the most screen real estate on mobile devices.
Asking questions is advisable
Asking an intriguing poser is a proficient way to start an active comments section. Some great examples to kick off a viable comment thread are as follows:
- How did you get this particular shot?
- Why do you like or promote this specific brand?
- Do you agree with all the claims this brand has stated?
- What’s your favorite thing about being a content creator?
- What kind of content do they want to see from you?
Have an active conversation with your followers
Replying to your fans in the comment section is a great way to chat with your supporters and show gratitude towards people who have taken the time to comment on your posts.
Test and measure everything
Testing plays a significant role in shaping all the marketing strategies, and we’ve created a guide to show you how to do it right. Analytics is such an important part of the testing process. After all, if you need to measure how those tests are going… What was the point?
Post consistently and at the right times
Posting at the right time helps your posts and Page grow and reach all your audiences. And find out what are their active using Page Insights are:
- Go to your Facebook Page, click Insights at the top of the screen
- In the left column, click Posts
- Click When Your Fans Are Online
Your local time zone can be different from your audience. If your fans are active in the middle of the night, it is possible for them to be in a different time zone from you. To be sure, go to your Facebook Page, click People in the left column, and then scroll down to see the countries and cities where your fans and followers are.
All of this means that you can skip getting up in the middle of the night to post on Facebook. You can find remedies to this issue with ease if you start to schedule Facebook posts using a social media management tool.
Drive traffic from other sources
Your followers from other channels can be a great source of potential engagement. It is important for you to let them know where and how to find/support/interact with you on Facebook as well.
Posting on stories or adding a link to your page, which directly opens your Facebook account on other social networks, are great ways of letting your audience know about your Page on Facebook.
Get active in Facebook groups
Creating a Facebook group is an incredible way to get fans included and engaged. More than 1.8 billion creators/users use Facebook groups. And those meaningful group interactions can create brand loyalty and increase engagement on your Facebook Page.
Use Facebook Stories
Facebook Stories is shown at the very top of the News Feed. That’s a great placement strategy for drawing attention to your content; in this way, stories can play a great role in growing your page.
- Add a call-to-action button
A CTA button on your Page may ask viewers to:
- Book an appointment
- Contact you
- Watch a video
- Click through to your website
- Shop your products or see your offers
- Download your app or play your game
- Visit and join your Facebook group
Being verified plays a very important role
Audiences will feel reassured when they know whom and which big brands or companies they support and whether you are genuine; being verified shows your supporters that you are a real deal and not a scam.
Avoid engagement bait
When you’re hoping for likes and shares, asking for likes and shares might be tempting. Could you not do it? Facebook will consider this as engagement bait, and you can be penalized by downranking your posts in the Facebook algorithm.
As mentioned above, asking a genuine question or asking your followers for their opinion or feedback is fine. You cross the line when you ask for a comment that indicates no real thought or consideration before commenting.
Comment baiting, tag baiting, react baiting, share baiting, and vote baiting all come under faux pas and can disadvantage your Page.
Promote your Facebook content
Boosting a post is a very common way of Facebook or any other social media advertising that allows you to get your post in front of more people, increasing your chances of engagement.
Get a little help from your friends
When your friends, followers, family, and your own reach share your content with others, it not only helps boost your account but also, according to the algorithm of Facebook, proves your content to be good, therefore increasing your chances of growth.
Great marketing and promoting strategies are giveaways and competitions to get people excited to engage and follow your page. This being said Facebook has some rules around contests on its site, and your region or country might, too, so it is advisable to go through them before organizing any of them.
Repackage successful content
If a post works well, don’t just pat yourself on the back; think about ideas and how you can repackage that trending content and get a bit more out of it. Or repost a link with a brand-new photo and a compelling question? Weeks — so it’s not obvious you’re repeating yourself.
Why is calculating your Facebook engagement rate important?
Your Facebook engagement rate will measure how many times your content has reached to your followers and has interacted with your followers.
In other words, it shows the percentage of people who saw and engaged with your post.
In the end, Facebook engagement is something marketers should pay attention to when crafting a social media strategy. Facebook engagement can expand organic reach and place your brand higher in Facebook’s News Feed. Your brand can also reach your audience’s extended network through likes, comments, and shares. You can learn more about how people are specifically engaging with your content. Post engagement has been divided into two metrics: post reactions, comments, shares, and clicks (all). The sum of both is your total post-engagement. For more Facebook likes and engagement, one can also try FBPostLikes, which delivers the best in the market.
Kenny Trinh is a seasoned expert in the field of laptops and technology, boasting an extensive background enriched by years of hands-on experience and in-depth research. With a keen eye for innovation and a passion for staying ahead of the technological curve, Kenny has established himself as a trusted voice in the tech community. Holding a prestigious degree in Computer Science, he combines his academic insights with practical expertise to deliver valuable insights and recommendations to his readers and followers. Through his work, Kenny aims to demystify complex tech concepts, empowering individuals to make informed decisions and optimize their digital experiences.