7 Uses of Machine Learning In Business

Updated on June 10, 2023
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As technology continues to permeate all fields of life, its efficacy and expediency are increasingly benefiting businesses across the board. The modern world is witnessing the miracles of artificial intelligence and machine learning in the manufacturing, healthcare, services, aeronautical, banking and finance, automotive, and e-commerce industries. 

Machine learning has revolutionized how businesses and industries operate in global economic systems. The use of robotics, the internet of things, real-time data input devices, and geographical information has fueled the use of machine learning in business applications. Many top-ranked businesses are using machine learning software to become more responsive toward rapidly changing market trends, improve customer interaction, and enhance user experience. Before we go into the most successful uses of machine learning in enterprises, let’s first understand the concept of machine learning:

What is Machine Learning?

Machine learning (ML) is a subdivision of artificial intelligence that refers to the ability of machines to learn from past patterns and provide computer-generated suggestions for future improvements. It can also learn from repetitive processes and automate them to reduce the need for human interaction. 

Machine learning software is a mix of intelligent algorithms and back-end programming. Many AI-powered tools and machine learning software are developed using Python, while Java, Julia, Haskell, Lisp, and Prolog are other popular programming platforms. If you want to become a programmer in AI and machine learning, you can take an online coding bootcamp and get online training from industry professionals. The short-term intensive courses help you gain market-competitive expertise in developing intelligent systems capable of detecting data orientation and predicting future patterns.  

Uses of Machine Learning in Business 

Machine learning is used in a variety of ways in various industries. Continue reading to discover common applications of machine learning in businesses:

  1. Real-Time Chatbots

Chatbots are the earliest applications of machine learning for both domestic and corporate use. Through chatbots, people can directly communicate with technology through verbal commands. Chatbots use machine learning and natural language processing to identify language, interpret it, and generate an appropriate response. Chatbots and assistants like Alexa, Siri, and Google Assistant engage with people, process requests, and converse like humans using machine learning algorithms. 

Chatbots have been a massive success in improving customer experience and providing real-time customer services to consumers worldwide. These intelligent systems aim to bridge the communication gap between customers and businesses by processing customer queries and providing automated responses. 

  1. Decision Support Systems 

One of the best uses of machine learning in businesses is interpreting huge chunks of data into meaningful information and providing decision support to top management. Through intelligent algorithms, businesses can now convert real-time market and customer data and financial transactions into actionable insights that increase value. These algorithms can take historical data and detect patterns that are further compared with new information. The purpose of comparing historical patterns is to forecast critical business functions like future sales and production and analyze product performance, financial position, investment opportunities, and business growth possibilities. Managers can simulate situations and run various tests to predict business performance under numerous unfavorable conditions or possible situations. Analyzing market trends and consumer behavior helps businesses alter strategies and stay on top of the competition. 

  1. Text Parsing

Machine learning algorithms are trained to understand human-generated content and process this text to harvest new data. This phenomenon is referred to as text parsing and is a subset of artificial intelligence and natural language processing. Through text parsing, businesses can process a large amount of data in seconds and replace hours of human work with machines. Businesses can take data from competitors and extract meaningful semantic entities to create original content. Companies can extract summarized data from long documents or analyze customer sentiments from feedback forms. 

  1. Image Processing and Classification

Businesses can process and classify images by using machine learning and neural networks. Image classification uses algorithms to analyze images and discover what they contain. Image processing and classification eliminate the need for human involvement or monitoring to process images and classify them according to their content. Famous companies like Facebook, Google, and Amazon, as well as security agencies, are already using image classification to identify people in the pictures, determine criminal behavior, or detect vehicle registration. Businesses can use machine learning to determine stock levels, detect missing items, and identify suspicious activities. 

  1. Increased Personalizations 

Machine learning has accelerated the use of personalized interfaces in applications and websites. These algorithms analyze the customer’s geographical location, demography, and historical browsing data to create a personalized view that incorporates content they may be interested in. Amazon, YouTube, Facebook, Google, and many other web-based applications and websites have incorporated personalized views. 

Marketing departments use machine learning algorithms to send customized emails to old, new, and prospective customers. With machine learning tools, you can now send reminders to customers who abandoned their shopping carts without completing orders or send special offers to old customers based on their individual choices. 

  1. Optimize Marketing Campaigns 

Businesses can leverage machine learning to identify the most effective marketing channels for reaching the target audience and generating more leads. This helps businesses redirect their marketing efforts to channels with higher ROI rates. These marketing efforts can be further optimized via customer segmentation. Organizations make use of customer demography, browsing details, and historical data to launch targeted ad campaigns. Data from past campaigns can help identify the most effective marketing elements. Machine learning not only helps businesses launch effective marketing campaigns but also significantly reduces marketing budgets. 

  1. Dynamic Pricing

Using data mining and machine learning techniques, businesses can retrieve and analyze historical pricing information and other variables affecting a product’s or service’s overall price. These variables can help businesses price their products dynamically. For example, a car rental or cab business can implement a dynamic pricing strategy for a certain time of the day, weather conditions, season, or special occasions. These tools can also help companies compare their pricing strategies with market data to gain a competitive edge over industry rivals. 

Final Thoughts

Artificial intelligence and machine learning have revolutionized the business industry. While this technology’s true potential is yet to be unveiled, businesses are already reaping huge benefits from its application in various areas of operations. Machine learning is here to stay and evolve in various industries and fields of life. Before incorporating machine learning into operations, businesses must identify its importance, potential vulnerabilities, and its long-term benefits for business growth.  

Article by:
Erwin Valles

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