Smartphone Market Nearly Monopolized by Android – Apple & iOS Losing Ground

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15 Aug, 2012 3:29 am


Hooray, finally the statistics for market development are in! Gartner has released its report on the development of the mobile market in the second quarter of 2012. First, the smartphone: smartphones are on the upswing and now have a large share of the total volume of 36.7 percent – an increase over the same period by more than 40 percent.

The operating system Android is now well ahead of Apple’s iOS and has a market share of around 64.1 percent – compared to the same period last year, that number was up 20.7 percent (for comparison see the statistics of Q1 at the end of the article)! Even compared to last quarter Android has risen – even if  by “only” about 8 percent. It is interesting that the growth of Android is only partly at the expense of Nokia’s Symbian, and RIM’s BlackBerry OS, which had 2.7 and 1.7 percent of the market share respectively. Apple iOS had a market share of 22.9 percent in the fall of 2012 and that number is now significantly less at 18.8 percent.

Also a notable point is that Microsoft’s Windows Mobile  is finally on the upswing. The fledgling operating system from Redmond came up to 2.7 percent market share. In the first quarter, the number was significantly less at 1.9 percent. Nokia’s old OS  Symbian is now only 5.9 percent. RIM’s BlackBerry OS lost 1.7 percentage points dropping to 5.2 percent, while Samsung’s Bada OS remained stable at 2.7 percent. We are currently moving, more and more towards an android-monopoly, if things continue this way.

In view of the pure sales of smartphones, it can be said that Samsung, with 90.4 million units sold and 21.6 percent market share, was able to consolidate its leading position. Nokia surprisingly managed to increase its overall market share thanks to feature-phone sales increase. From 19.8 percent in the first quarter, it went to 83.42 million mobile phones Nokia sold 19.9 percent in the second. Apple had to give up one percentage point, however, and came with just under 29 million iPhones sold to only 6.9 percent. While HTC and Motorola have been set back a bit, RIM and Sony lost a lot.

Here are the figures from Q1:

Source: Gartner

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  • sola

    The exact same will happen in the tablet segment, only with a 2-year delay.

  • Jared Casto

    Finally. Now all Apple can do is try to sue everyone to gain back the portion of the market share they lost. Hopefully they don’t succeed and more and more people keep converting to Android.

  • Jordan Hoffman

    Interesting statistics. I wonder how big of an impact the next iphone release will have, as well as windows 8. I don’t see RIM or Symbian surviving.

  • Brecht Ryckaert

    Personally I would like to see a third major contender showing up. This way both Apple and Google are challenged to be more innovative. If we look back just a couple of years, we see that both Google and Apple were working harder and trying to innovate more, as they didn’t have such a large marketshare yet. I feel like they’re currently just not that motived and driven as a couple of years ago. With a new serious challenger, these companies would be obligated to go at it full force again (instead of suing eachother)

  • Zythum

    Don’t count RIM out yet. Remember a lot of statistics thought it would be out by now. But it is on an upswing. Look uo BB10 it has the power (so they say) to pass IPhone. And they don’t need an extra half inch to make it better. (I happily use a Galaxy SII)