HTC Turns to China as a Way Out of Their Crisis

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14 Aug, 2012 7:01 pm

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It’s been no secret that HTC is struggling with intense competition from Apple and Samsung.  So after pulling out of Korea and Brazil it’s no surprise that they are looking to China to help turnaround their lagging sales.  The company has seen an increased  marketshare, from 2.6 percent in the first quarter to 6 percent in the second quarter.

Ray Yam, head of HTC’s China operations spoke with the Wall Street Journal about the companies plans to ramp up its engineering team and sales channels in the country.  The Taiwanese company expects to be one of the top two smartphone brands in China by 2015. Yam said he hopes to gain another 3 percent to 4 percent in each of the next two quarters.

Sales are expected to nearly double to 300 million units from the 150 million to 170 million expected to be sold this year, Yam told the Journal. HTC has 2,700 branded counters in China, with a planned expansion to 3,500 counters by the end of the year.

HTC plans to follow a sales model based on offering devices in China for around the same price as Samsung’s Galaxy and Apple’s iPhone, although Yam concedes that the effort will take a few years.

Via NBN.de Source Wall Street Journal


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