A lot went on a WWDC, new Macbooks were announced, iOS 6 got some upgrades, even Maps got some lovn’ in the news department but what didn’t get any attention was the next iPhone. There wasn’t a peep about its existence or even when we might expect it. Really, we’re not surprised, the iPhone 4S was announced in October so it makes sense they would wait a full year to release a new model.
However, what this means for Android and Samsung in particular is that their new flagship handset, the Samsung Galaxy S3 is going to have the entire summer to dominate the market. There isn’t another phone that has even come close to garnering the same level of excitment as the iPhone, but Samsung has gotten pretty darn close with the S3. The week before the launch of the S3 we had volumes of rumors that indeed rivaled the iPhone. Of course that depend on who you talk to, some people would argue that the Galaxy S3 created more buzz than the iPhone 4S. The reason the S3 is so special is it’s difficult for Android to have a torch bearer when there is a new handset being released every week, so Samsung stands in a unique position in the Android ecosystem.
Samsung has the summer to woo iPhone users who might be waiting for to upgrade. There maybe a perfect storm brewing as the world is about to be bombarded with ads for the Galaxy S3 as Samsung is set to become the biggest sponsor of the London 2012 Olympic Games. The S3 is even the official handset of the games with NFC is full swing. Scott over a Cnet points out that If done right, Samsung will have users flocking to their respective wireless provider, asking for “the one on TV.”
Android has a few months to build some momentum before Apple releases their next phone in the Fall and Google I/O which takes place in two weeks is poised to announce Jelly Bean, the next iteration of Android. Google could add to the excitement building around the Galaxy S3 and Android by also adding a 7 inch Google Nexus Tablet into the mix.
Right now there appears to be nothing standing in the way of Samsung and their Galaxy S3 and they’ve shown with their Galaxy S2 commercials that their not afraid to go after Apple, but the next few months will reveal whether or not they’re able to pull it off.
Via Cnet
