HTC has been working on a reputation to listening and working with consumers, that’s why they have very publically announced a commitment to unlocking bootloaders on their devices. So it comes at a bit of a surprise that their flagship phone, the One X, is locked meaning that enthusiasts won’t be able to easily get customs ROMs on this device.
Engadget questioned HTC about this decision and got the following response:
HTC is committed to listening to users and delivering customer satisfaction. Since announcing our commitment to unlockable bootloaders, HTC has worked to enable our customers to unlock the bootloader on more than 45 devices over the past six months. In some cases, however, restrictions prevent certain devices from participating in our bootloader unlocking program. Rest assured, HTC is committed to assisting developers in unlocking bootloaders for HTC devices and we’ll continue to unlock additional devices in the future.”
If you read between the lines it looks like the reason the device is locked is AT&T. You really can’t blame HTC, you can’t have the largest network in the US not carrying your flagship device!