Apollo to Offer Customization & Differentiation to OEMs

By Nicole Scott
18 Apr, 2012 7:55 pm

Microsoft may have learned its lesson from Mango and will be taking a more open stance with its partners at the upcoming “Apollo” MO Summit in Reading, UK. We have gotten a hold of the high level agenda and Microsoft is planning on addressing Customization and Differentiation in their up coming platform. In case you’re interested we’ve included the other topics that are going to be addressed at the upcoming summit.

·         Apollo Review
· Windows Phone Schedules and release plans/processes
·         Customization & Differentiation opportunities
·         New Windows Phone 8 application development capabilities
·         What’s new feature review of Apollo
·         Connectivity and APN management
·         Better together with Windows 8

Asian OEMs have been grumbling for a while that WP7 does not allow for enough customization making it difficult to differentiate them selves in the ecosystem. With this in mind this news does not seem out of place WP7 is moving towards a more flexible operating system.

Microsoft’s willingness to work with partners to provide differentiation & customization is an indication that they are planning on providing some major feature improvements over Windows Phone 7. This news also supports the rumor that has re-emerged that current WP7 handsets will not be receiving the Apollo update. Though the news must be painful for anyone who just bought a Lumia 900 it is good news for the Windows Phone 7 Ecosystem.

TAGS: Apollo, Apollo MO summit, customization, differentiation, differentiation & customization, operating system, OS, smartphone, win8, windows 8, windows phone 7, windows8, WindowsPhone7

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http://www.favbrowser.com FavBrowser.com

What’s the date for this?
http://twitter.com/Fourthletter58 Fourthletter58

“Though the news must be painful for anyone who just bought a Lumia 900 it is good news for the Windows Phone 7 Ecosystem.”
Why ?
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http://twitter.com/counterblow the person

no dates, I call BS.
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narg

Customization is what killed WP6 and is killing Android. This is not good news.
FedupwthMS

I bought the 900 a week ago. Then I find out this news. MS can screw themselves – I will be trading this “flagship” back in for an IPhone. MS & Nokia can go the way of Palm…
FedupwthMS

Amen!
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http://www.facebook.com/profile.php?id=507112080 Nicole Scott

The Lumia 900 won’t be getting the upgrade and future handsets will likely have significantly improved features. So you’ll be stuck with a phone with the old, presumably less awesome, operating system.
http://www.facebook.com/profile.php?id=507112080 Nicole Scott

Apollo will launch with Windows 8 which is scheduled for the Fall/September
http://twitter.com/gtroberts GTRoberts

Hello Nicole, do you have printable proof of this statement? No. So until then, its all completely rumour and speculation.
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http://www.facebook.com/profile.php?id=744916256 Ryles Malone

lol, so you trade in a phone because it gains the option to be customized. You do realize that you don’t have to change a damn thing right? lol. and then back to an IPhone?
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http://www.favbrowser.com FavBrowser.com

No, I mean date for the conference
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Fritzly

And people who have a 3/6month old Lumia, maybe even locked in a 2 years contract, will happily go to buy a new device?…….
I am sorry but if those devices will not be allowed to be upgraded it will be the suicide of the WP ecosystem.
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http://twitter.com/counterblow the person

Don’t have one cause this is bullshit.
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http://soltesza.wordpress.com/ sola

This is just plain silly!!!

Customization and differentiation is one of the biggest requirement for the OS by the OEM. If you can’t give it to them, they will ignore your platform.
theNewDanger

That actually makes a lot of sense. Waiting for Microsoft to get all the many moving parts its just now adding to the Windows Phone platform will confuse tech savvy buyers like those of us who follow its inner workings. I wouldn’t want to be invested in a platform like that either if the stewards (Microsoft) of the ecosystem are constantly singing a shifting tune. Now that OEMs and carriers will be allowed to insert customizations, the question of whether or not Windows Phone will become the forked paradise that carriers and OEMs desire must be answered. We need another hint of the Android mess like we need Jeffery Dahmer resurrected to babysit our 14 year olds.
theNewDanger

Microsoft continues to forget who its customers are. If it’s not providing value to the end user, than it’s only getting worse. Carrier bloat (not just software, but all the extra services they want to sell beyond dump pipe services, are of little interest to the majority. Designing your operating system so that bloat is even more welcome is going to piss a lot of people off, especially once the carriers start filling people’s mailboxes with reminders and repeat reminders that they sell these services that no body gave a fuck about but now they’re more readily available to you. Fuck Microsoft. I was almost on your side. Almost. They really know how to fuck shit up over there. Why can’t Windows Phone be like Windows desktop. My ISP isn’t crying that they can’t get in on the hardware business and customize software on my computer. It seems the only way around all this crap and still go Windows Phone is to go unlocked. That’s cool for the next two years, but the future consideration revolves around LTE. How many handsets will be made available across multiple LTE frequencies on a single SKU? There are already too many of THOSE types of moving parts. Microsoft is just making matters worse by letting carriers bitchy complaints influence the design of the operating system. There’s a reason wireless carriers don’t design or write their own smartphone software – it’s because they sucked so bad at directing the design of feature phones that nobody will ever trust them again with something even more expensive. What the fuck is Microsoft thinking? This WON’T work!

Apollo to Offer Customization & Differentiation to OEMs

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