Taiwanese design house MediaTek has launched a 3G platform codenamed MT6575 which aims to compete with reference designs from Qualcomm and Intel. The platform, integrated with the ARM-licensed 1GHz Cortex-A9 processor and made with 40nm CMOS process, also supports the Android 4.0 Ice Cream Sandwich OS and it will be for under $190.
MediaTek President C.J. Hsieh pointed out that the company integrates its innovative wireless technology, reference designs as well as complete software and hardware solutions into MT6575. This is interesting to note since this is also Qualcomm’s strength with their QRD, Intel also has an in house wireless solution that does not have the same level of existing certification as both Qualcomm and MediaTek. This maybe way Hsieh notes that they are facing stiff competition from Qualcomm and Broadcom and not Intel.
He projected the company to ship 8-10 million sets of smartphone chips in the first quarter. This year, the shipment is projected at around 50 million sets, double the number estimated by industry watchers.
The entry level smartphone market is heating up in China and is estimated to be the largest growth market in 2012 with many 2G users adopting their first smartphone.