Acer Raising Prices & Pushing Ultrabooks Thanks to Hard Drive Shortage

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8 Nov, 2011 10:01 pm


Thailand accounts for 25% of the global production of Hard Drives and the Thai floods have created scarcity. Due to the hard drive shortage Acer’s chairman J.T.Wang confirmed at an investors meeting they will be raising their PC prices mid November even though the move may undermine its PC sales in the fourth quarter of this year.

Want indicated that they would use the available Hard Drives to push Ultrabooks because they have a higher margin for profit. So much for earlier complaints that the high price associated with the Ultrabook was due to the cost of manufacturing. Currently Acer expects to sell between 250,000 and 300,000 units of the Aspire S3 Ultrabook by the end of this year.

In 2012 Wang predicted that Acer’s shipment of PCs to post an annual growth of 10%, with tablet models to contribute 2-2.5 million units to the total.

Via Cens

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