ASA Decides that the iPhone 4 is Thinner Than the Samsung Galaxy SII

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17 Sep, 2011 8:32 pm

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If Apple and Samsung didn’t think that they had enough to fight about it seems that they have decided to fight it out for the title of thinnest Smartphone on the market. The Advertising Standards Authority has been forced to rule on a complaint regarding which Smartphone is the thinnest the iPhone 4 or Samsung Galaxy SII.

Apple claimed in an iPhone ad that it was the “world’s thinnest smartphone”. The Samsung Galaxy S II measures 8.71mm in thickness at its thinnest point and 9.91mm at its thickest hump. Compared to the iPhone 4 has a constant overall thickness of 9.3mm. The Advertising Standards Authority said “because the iPhone 4′s thickest point was thinner than the thickest point of the Samsung Galaxy S II”, the Apple-phone is indeed, the slimmer.

Why does all this matter? According to Apple “consumers would not be interested in the thinnest part of the device, but in its overall measurements, as these would, for example, affect whether the device could fit into a pocket or purse.”

Good for you Apple…seriously what else can you decide to fight with Samsung about!?

Via PocketNow


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