Motorola Looking to Bring Two New Lapdocks to Market in 2011

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2 Aug, 2011 10:24 am

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When the Motorola Atrix debuted at CES in January the industry took notice of the innovation. However, when the devices got reviewed, it was a whole different story. The smartphone hardware was average for the price and the Lapdock was the most expensive docking station on the market! Even today the Lapdock is on Amazon for an outrageous $500

On Motorola’s earnings call last week, it was clear that all hope for the Lapdock concept was lost. If Motorola had a second chance they would have done things differently. Its obvious that it was too expensive and that this one device didn’t meet everyone’s needs. So it seems that they are going to give it another whirl with two devices.

… I could start by saying we continued to do a lot of consumer testing of our webtop capability and we do the testing in enterprise. In both places, we see a lot of interest but believe it or not, the traction is actually greater for the webtop capabilities with the enterprise than it is with consumers. And what you will see us do is actually recognize that the pricing of our initial devices were little higher and you will see us introduce two tiers of laptops, lap docks rather. One in the lower tier to address the consumer needs and another higher tier to address the enterprise needs which the customers there are little less sensitive to pricing and much more careful about the capabilities that they receive.

Sanjay Jha Motorola

Getting down to the tech they are going to have better trackpad’s, higher build quality and price is going to be the big question of the day. If they can find the right price point, these could be a hot selling product. What do you think that price point would be? If the handset is going to end up somewhere in the $800 price range how much should this accessory be? Are you thinking $250 or maybe $99, what your number?

The Bionic slated to start shipping in September, so we can expect the new webtop docks around that time. This is going to be their last shot at this product segment, so they better make it count!

Via Androidandme


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  • Anonymous

    Not surprised about enterprise being more interested, as they have always been interested in thin clients with specific usage scenarios.

  • Pingback: Motorola zukünftig mit 2 Preisvarianten des Lapdocks

  • Anonymous

    will we have to pay for 2 data plans to use these as well?

  • sola

    Considering the fact that ASUS is capable for selling a complete Atom based laptop for $200, the realistic price for a lapdock should be around $120.

    The Transformer’s dock is around $150 bit I find that a little bit overpriced.

  • sola

    Considering the fact that ASUS is capable for selling a complete Atom based laptop for $200, the realistic price for a lapdock should be around $120.

    The Transformer’s dock is around $150 bit I find that a little bit overpriced.

  • Anonymous

    The Asus dock though gives more than just a keyboard, as it also provides a touchpad, card reader, full USB ports, and a second battery to supplement the Transformer’s for up to double the run time.  So altogether it’s not too unreasonable a price.  The battery especially can account for a significant portion of both the weight and price.

    While the Atrix style dock also adds a LCD, which can be pricey depending on quality…  But people will only pay so much for an accessory rather than just get netbook.  So likely they need to reign it in to around $200 or less.

  • Anonymous

    only if you live in USA.

  • Bernard

    $99 Bucks and they will sell a lot of them I bet.