HTC sets the bar high in smartphone shipments for 2011

HTC has set the bar high for themselves in terms of a 54 million shipping goal for smartphones in 2011. The problem is, this goal is to going to be difficult with competition from Apple’s new generation of iPhone and Nokia’s Windows Phone 7-based smartphones in the fourth quarter, industry sources in Taiwan say.

After a basis of US$359 on the ASP in the first quarter of 2011, the second-quarter of HTC’s shipments of smartphones should reach 11.5 million units up from 9.7 millions units from the first quarter, a 18.6% increase. Even better than the 11 million projected by the company, sources estimated. After the increasing demand for HTC’s Android-based smartphones they have set to begin selling’s their naked-eye 3D model, the HTC EVO 3D, in Europe in July. The company is expected to earn NT%135-140 billion (US$4.7-4.88 billion) in garner revenues in the third quarter with smartphone shipments up to 12.5-13 million units.

New models are also expected to roll out from HTC for the holiday season to help with fulfilling their annual shipment target, noting the minimum would be a shipment of 50 million smartphones in 2011 being double the amount shipped in 2010

Via: digitimes