CES 2010: Cindy Ng from Intel on the New Pinetrail Platform

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5 Feb, 2010 5:39 pm

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  • Name

    when you brought up resolutions i wonder why she didnt mention that external monitor resolution has been crippled from 19×12 (diamondville) to 14×9 (Pinetrail)?

  • gman

    I thought this video would be about 10 seconds. They are talking about Pinetrail. Isn't that just one word? Nothing. That's what the end user will see in terms of improvements. Last time I checked, most computer users expect speed increases with new releases. Hmm. More battery life is the least important improvement desired by netbook users. Does Sasha get paid by Intel btw?

  • http://twitter.com/sascha_p Sascha Pallenberg

    actually pine-trail is offering you a 20% performance improvement on the cpu and 50% on the gpu. anyways, battery life is the most important feature netbook users are looking for. i did a survey about half a year ago. performance was the 5th important feature. so i guess you are an exception ;)
    Intel is one of our sponsors and no, i am not an Intel employee

  • gman

    Thanks for clarifying. I think the reality is most people would not notice any speed improvements with Pinetrail. Perhaps in the past people wanted more battery life. When you get 10 hours, you can't convince me that people want more battery life. That's still the most important thing? I don't think so. Battery life is fine. People want something else, anything else. It's like you just had a steak dinner, your belly is full, and then you are brought another plate of steak. No thanks. It's absurd to release a new processor that doesn't have any “noticeable” speed increases. Regardless of what they say, anyone out there will tell you that Pinetrail isn't faster. It's a joke. Only in an industry where there is no competition to Intel could anyone EVER get away with such a lame “new” processor. You are going to tell me now that everyone is fine with the Atom speed and that wasn't the priority with the new release? You also should certainly make clear here that you are affiliated with Intel. That's leads to bias. When you are reporting news, that's one thing. But if they are sponsors, then it's easy to lose a bit of credibility.

  • http://twitter.com/sascha_p Sascha Pallenberg

    like i said, performance is not an issue. batterlife is the key. if performance would be the big seller, why are CULVs selling so badly? It might be different for you but that's ok cause you are not the majority of the market and users. The Atom platform does what it has to do. 95% of the average users can do all the work they have wanna do on a netbook platform. You might even wanna take a look at how successful Nettops are. They are even attacking the enterprise markets cause for office usage it's providing you way enough performance.
    Yes, performance wasn't the priority at all. It's all about the design of the new CPU which brings future Atom platforms closer to a single chip solution, a market where Qualcomm, Freescale and ARM are leading. By the way, Qualcomm is sponsoring me, too and VIA did also. I dunno where you notice any biased reporting. Right now the only person who is a little bit biased is you.
    Maybe you wanna take a look at our videos. During the intro you can notice an Intel logo and wooohooo, we also have some with Jolicloud, Runcore, ASRock, etc…
    Seems like i am a really biased fella.

  • gman

    No disrespect intended. I just think it's a bit risky that's all. I'm not accusing you, I'm just saying your credibility on issues is way more important because once that goes it's hard to get back. Hopefully being sponsored wouldn't lead to being pro Intel etc. Hey, I appreciate we all need to make some money doing what we love. I guess I'm a bit surprised that you wouldn't have a small issue with a new processor not offering up a faster netbook experience. Can we agree that 2nd generation chips/computers have shown speed increases? Afterall why would a chip maker bother releasing a new chip? No competition is why. I still say Intel is more worried about keeping netbooks limited so that they keep their deep pocket friends like Dell etc happy. Intel wants to let them make money on their CULV and more robust laptops. If you don't see that issue, fine. If you believe Pinetrail actually is “the next generation Atom”, that's fine. I'm a bit more skeptical of the situation where Intel faces ZERO competition/incentive for giving netbooks more horsepower. Having said that, you are convinced that the netbook users don't want faster, so that pretty much ends the argument. However, I'm 100% of the belief that people are always wanting a faster computer when it is a new release. The 20% and 50% improvements that you stated are news to me. Nobody anywhere else has mentioned that the Pinetrail is better at anything. Sure battery life, but I'm full of steak. Don't bring me another plate please. How about dessert?

  • http://twitter.com/sascha_p Sascha Pallenberg

    Hey i am totally with you, that Intel lacks competition. No competition at all is a problem for free markets, cause at the end we as a user are getting controled by a monopoly, which i really hate. In the last 2 years i wrote about 50 very harsh articles about Intel and the way they act. Competition leads into innovation and it's sad to see AMD struggleing so badly in these days. Qualcomm also seems to be way too slow in these days, so i am putting all my hope into NVIDIA, cause even though they need the Atom, they are competitors.

    I am getting on various gaming benchmarks a 50% increase on the GPU of Pine-Trail, which still leads to a result of a pretty bad performance for games ;)

  • http://twitter.com/sascha_p Sascha Pallenberg

    like i said, performance is not an issue. batterlife is the key. if performance would be the big seller, why are CULVs selling so badly? It might be different for you but that's ok cause you are not the majority of the market and users. The Atom platform does what it has to do. 95% of the average users can do all the work they have wanna do on a netbook platform. You might even wanna take a look at how successful Nettops are. They are even attacking the enterprise markets cause for office usage it's providing you way enough performance.
    Yes, performance wasn't the priority at all. It's all about the design of the new CPU which brings future Atom platforms closer to a single chip solution, a market where Qualcomm, Freescale and ARM are leading. By the way, Qualcomm is sponsoring me, too and VIA did also. I dunno where you notice any biased reporting. Right now the only person who is a little bit biased is you.
    Maybe you wanna take a look at our videos. During the intro you can notice an Intel logo and wooohooo, we also have some with Jolicloud, Runcore, ASRock, etc…
    Seems like i am a really biased fella.

  • gman

    No disrespect intended. I just think it's a bit risky that's all. I'm not accusing you, I'm just saying your credibility on issues is way more important because once that goes it's hard to get back. Hopefully being sponsored wouldn't lead to being pro Intel etc. Hey, I appreciate we all need to make some money doing what we love. I guess I'm a bit surprised that you wouldn't have a small issue with a new processor not offering up a faster netbook experience. Can we agree that 2nd generation chips/computers have shown speed increases? Afterall why would a chip maker bother releasing a new chip? No competition is why. I still say Intel is more worried about keeping netbooks limited so that they keep their deep pocket friends like Dell etc happy. Intel wants to let them make money on their CULV and more robust laptops. If you don't see that issue, fine. If you believe Pinetrail actually is “the next generation Atom”, that's fine. I'm a bit more skeptical of the situation where Intel faces ZERO competition/incentive for giving netbooks more horsepower. Having said that, you are convinced that the netbook users don't want faster, so that pretty much ends the argument. However, I'm 100% of the belief that people are always wanting a faster computer when it is a new release. The 20% and 50% improvements that you stated are news to me. Nobody anywhere else has mentioned that the Pinetrail is better at anything. Sure battery life, but I'm full of steak. Don't bring me another plate please. How about dessert?

  • http://twitter.com/sascha_p Sascha Pallenberg

    Hey i am totally with you, that Intel lacks competition. No competition at all is a problem for free markets, cause at the end we as a user are getting controled by a monopoly, which i really hate. In the last 2 years i wrote about 50 very harsh articles about Intel and the way they act. Competition leads into innovation and it's sad to see AMD struggleing so badly in these days. Qualcomm also seems to be way too slow in these days, so i am putting all my hope into NVIDIA, cause even though they need the Atom, they are competitors.

    I am getting on various gaming benchmarks a 50% increase on the GPU of Pine-Trail, which still leads to a result of a pretty bad performance for games ;)