A few days ago I received an “exclusive preview” email from Electronics retailer Best Buy informing me of their upcoming “Buy Back” program. So I did the responsible thing, and immediately deleted the email, smashed my Netbooks HDD, and fled for Mexico. For those readers who live in the United States or are huge American Football fans, you may have witnessed the serene Best Buy commercial for their brand new Buy Back service last night during Super Bowl 45, which featured Ozzy Osbourne alongside Justin Bieber. Why Ozzy? Why?
The commercials only redeeming quality, save for the last five seconds.
The program is essentially “Future Insurance” you buy a product now, purchase the service to cover the product, and when the product is outdated (Six months later ?) return it to Best Buy for Best Buy credit equivalent to its purchase price at the time of the return. The concept is simple enough, however as someone who has logged more hours in Best Buy than in a Doctors office over the last six months, I”m sure it has its fine print. So dont be surprised if they offer you 1/3 of the price you paid for a Netbook, or Tablet, six months down the line, even though they are claiming “50%” for sixth months down the line.
I have purchased various Best Buy protection plans, and while they do work to some degree, I strongly recommend reading the fine print online before purchasing any.